It's nice to give gifts. And giving gifts to your customers is also profitable. In a highly competitive market, you need to use every opportunity to get ahead of your rivals even a little bit. Therefore, the issue of gifts for customers must be taken seriously.
Instructions
Step 1
First of all, you need to make a list of all the gifted. And it would be wiser to rank them according to the degree of importance to you and, in accordance with this division, to choose a set of gifts for each group. This way you will not spend extra money on those from whom you are unlikely to have a tangible return.
Step 2
However, it's worth noting that a good gift doesn't have to be expensive. The main thing is to pleasantly surprise the client, draw his attention and show that you have taken the matter seriously and have taken the time to look more worthy against the background of your competitors. You need to try to come up with something original.
Step 3
If you have quite a lot of clients, say, more than 300, then it would be appropriate to present calendars, postcards, pens, notebooks, etc. to everyone. Moreover, you must try not only to find an interesting design and high-quality material, but also to develop some original moves. For example, in desktop calendars, provide for the possibility of adjusting dates taking into account the client's personal holidays.
Step 4
Postcards, on the other hand, can be made not in the form of a formulaic congratulation "like everyone else's" with faceless wishes, printed on a printer, but to develop an original design by yourself or to order and sign a congratulation by hand with a personal appeal.
Step 5
In the event that you have significantly fewer customers, then you can pay more attention to each. More original souvenir products will be appropriate here. For example, Christmas tree decorations for the New Year, a gift edition of a recipe book, or a collection of photographs that have your logo pasted on. Chocolates or a pack of quality tea with your symbols on the packaging will also be a pleasant gift.
Step 6
For those clients whom you classified as VIP, in addition to all of the above, you need to prepare more solid gifts. For example, expensive alcoholic drinks, or something suitable from your product.
All of the above applies to official holidays, on which all your competitors will congratulate customers. And you can get creative by creating your own special dates. These may be not widely known professional holidays related to the activities of your clients, or the anniversary of your cooperation with him, especially the anniversary. This is another reason to remind yourself and emphasize that the client is important to you. Congratulations on some important event in the history of the client company, for example, the successful completion of a major project, the opening of a new branch, will serve the same purpose.
Step 7
It is equally important how to present the gift. It is best to visit the client in person. Do not forget to warn about your arrival in advance in order to be guaranteed to find him on the spot.
Thus, the main thing is to approach the matter with the utmost care and be creative, and you will definitely get a positive result.
