All were able to fully feel, so to speak "their own skin", the scale and limitless possibilities of shopping centers. If you used to go to stores to buy groceries and clothes, now you can spend the whole day in shopping centers and never get bored at all.
The principle of operation of the centers
The administration of large stores with these large-scale events primarily pursues three goals: increasing the number of visitors, increasing sales and, of course, the overall positive atmosphere of the entire shopping center. Visitors speak positively about the fact that in a particular store you can not only make purchases, sit in a cozy restaurant, but also have a great time with family and friends without spending money. Newly opened shopping centers are used by special agencies that are engaged in auto-training to carry out promotions and create events.
As a rule, such an event is ordered by the shopping center itself, but sometimes, for advertising, a particular store must agree with representatives of the center to provide space. And then the process becomes very laborious, the security service, the technical department, the administration of the shopping center, you need to negotiate with everyone and agree on issues, but the game is worth the candle. The level of visitors and sales instantly increases 3-4 times.
Shopping center management
Shopping center management uses a new-fangled trick to attract customers and increase sales, organize various events and festivals. Animators and presenters cheerfully and cheerfully entertain visitors from morning to evening.
All events are completely free, with an endless number of good prizes and gifts. Phones, fashionable gadgets are at stake. Depending on the scale of the event and on the target audience, certificates for going to a fashionable restaurant, for two or even entire companies, certificates for spa centers, visits to salons, manicure and haircuts are raffled off. Fashionable stylists and hairdressers, right in the center of the hall, work wonders in front of everyone, creating creative hairstyles and simply amazing images.
Magic tricks and colorful balloons, fresh juices and balloons. An ice rink is poured in the center of the hall, and every visitor in the middle of summer can plunge into winter. The setting is simply amazing. Concerts of stars, with the involvement of world-famous singers and dancers.
The administration spares no expense or space in order to lure a huge number of visitors. Children's parties, with decorating kids. Artists and true craftsmen make from kids, cats, pirates, villains and real princesses. Administrators and sponsors spare no expense and effort.
During children's vacations, 90% of residents of large cities spend time in shops. Advertisers arrange long-term promotions, such as collecting chips and stickers, for the further purchase of household appliances with huge discounts or even as a gift. And events that are limited to one day: all kinds of culinary shows and duels, waiters' contests or fashion shows. The list is unlimited.
Marketing never stops because the competition is too high. Managers and brands are constantly in touch with regular customers, SMS messages, discount coupons on your e-mail. And the New Year's and pre-holiday shows, which we, adults and children, look forward to every year, are simply magnificent.
